About us

Our Strategy


2017 was also a year marked by a suined and dynamic level of activity in all our business segments and a positive evolution in our business mix : to become the preferred insurer of our clients and reference partner of our distributors.

Our development strategy, developed in two complementary areas, should allow us to fully capture the potential of an integrated bancassurance model and diversify our growth drivers by innovating at all stages of the insurance value chain, in order to to seize the opportunities created by market transformations.

Bancassurers benefit from multiple points of interaction with customers and a high frequency of contact: via the physical branches of the retail banking network, via call centers’ advisers and via banking websites and apps. It is this competitive edge over other insurance market stakeholders that has made the integrated bancassurance model so successful.

The explosion in digital services means that there are now more points of contact with policyholders than ever before, and the types of contact will continue to evolve as the frequency of interaction increases. Digital is a powerful lever for developing the bancassurance model by capitalising on its strengths.

Societe Generale Assurances is accelerating the pace of transformation for its digital bancassurance model, and building streamlined, seamless customer journeys for all its product ranges.

For all its partners in France and abroad, retail banks and private banks, Societe Generale Assurances is engaged in a continual process of aligning its product and service offering with customer needs.

    Societe Generale Assurances is continually developing new investment solutions designed to respond effectively to the long-term low interest rate environment and enhance the customer experience through the addition of new service offerings and digital functionalities
    Societe Generale Assurances is accelerating the dynamic of customer equipment by continuing the process of digitalising customer pathways, developing remote sales channels and offering a broader range of covers.

The digital transition, social changes and the development of new distribution methods are transforming the way our customers use insurance, and are driving the emergence of new uses. Building on its experience of developing partnerships with all type of stakeholders, Societe Generale Assurances is taking advantage of these opportunities capture new markets and drive innovation for the benefit of its customers.

Societe Generale Assurances is continuing to develop innovative products and services with partners outside the Group, and capitalise on its leadership on the group retirement market in France to accelerate its growth and continue the process of expanding its offer.

Based on connected car insurance offerings and innovative pricing methods, its partnership with ALD Automotive offers Societe Generale Assurances the opportunity to become a leading player in the mobility and fleet insurance markets, not only in France, but also abroad.

The leadership of Boursorama in the online banking market is a powerful lever for the development of a new digital partnership model.

Lastly, by leveraging on a strengthened programme of open innovation and advanced data management, Societe Generale Assurances is building internal and external ecosystems around the uses of insurance by encouraging customer proximity. The result is that experimentation with new products and services, risk pricing and distribution models is systematically encouraged by making it possible for all areas of expertise to be involved in delivering high-quality customer service and facilitating the emergence of tomorrow’s insurance models.