Our Strategy

Societe Generale Assurances is at the heart of Societe Generale Group’s development strategy, in synergy with all its retail banking, private banking and financial services businesses. Societe Generale Assurances also pursues the expansion of its distribution model through the development of external partnerships.

Societe Generale Assurances offers a full range of products and services to meet the needs of individual, professional and corporate clients in Life Insurance Savings, Retirement Savings and Personal Protection. Thanks to the expertise of its 2,800 employees, Societe Generale Assurances combines financial strength with dynamic innovation and a sustainable development strategy to be a trusted partner for its clients.


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Societe Generale Assurances is leveraging on the performance of its integrated bancassurance model to maintain its growth momentum and lock in its market share gains. In France, Societe Generale Assurances ranks sixth among life insurers, in terms of outstandings, and has been in the Top 5 fastest-growing French car and home insurers for the past five years.

The strength of the bancassurance model lies in the intensity of customer contact it generates through the retail and private banking networks, customer relationship centre advisers, websites and banking apps.

Societe Generale Assurances is engaged in building a relationship model that combines the efficiency of digital technology with the expertise of the adviser. The Insurance business is responding to changing consumer patterns, new market standards and the need for a simple, instantaneous customer experience by investing
in full online and 24/7 subscription journeys and contracts management processes. At the same time, training for distribution networks and customer relationship centre advisers is being intensified to ensure that customers benefit from advanced insurance expertise and support whenever they need it.

Societe Generale Assurances makes its expertise available to all its distribution partners and the Group’s retail and private banking networks to continuously develop its product and service ranges, and to always be there for its clients when it matters.

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Building more partnerships and accelerating the process of distribution model diversification to capture new sources of growth.

As part of boosting the number of partnerships in savings life insurance, Societe Generale Assurances is able to rely on two flagship franchises: in France, Oradéa Vie, whose strategy focuses on the leading online platforms, IFAs and private banking stakeholders, and in Luxembourg, Sogelife, a leading force in the private banking markets. Societe Generale Assurances has set itself the ambition of doubling total savings life insurance outstandings by 2022.

In protection, Societe Generale Assurances already has strong partnerships in place, particularly in credit life insurance, and continues to generate dynamic growth with partners belonging to Societe Generale group. For example, Societe Generale Assurances provides cover for more than 200,000 ALD fleet vehicles in Italy, France and Poland, and supports the development of mobility solutions with innovative connected car insurance products and services. Societe Generale Assurances is also developing a range of digital property and casualty insurance products with Boursorama.

On the basis of this experience, Societe Generale Assurances ambition for 2022 is to generate a quarter of premium income with partners outside the Group in four sectors of the market: automotive, by working more closely with manufacturers and dealerships; home, by building relationships with energy companies and telecoms operators; banking partnerships and affinity insurance products.

The promising take-off of Moonshot-Internet, Societe Generale Assurances InsurTech specialist in B2B2C contextual insurance, introduces the possibility of more extensive partnership development with leading retailers and e-tailers. The start-up offers a wide range of affinity insurance solutions to e-commerce, payment solution and travel players.

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